Business meeting

Data Literacy

This course teaches participants how to leverage data and understand how data is used to solve business problems.  Participants will learn the benefits of making data-driven decisions and how data analysis can inform business strategies with numbers instead of intuition. 

Course Objectives

After completing this course, participants will be able to:

  • Distinguish between the different types of data and understand when to use each

  • Choose appropriate metrics and visualizations to answer business problems

  • Understand common types of data analysis and techniques

  • Understand the importance of data in business decision making

Graphic Spiral

Module 1:  Intro to Data Literacy

  • Types of data

  • Common data sources

  • Types of analysis

Graphic Spiral

Module 2:  Data Foundations

  • Data hygiene

  • Data cleaning (missing values)

  • Tools, techniques, and frameworks

Graphic Spiral

Module 3:  Inferential Statistics

  • Data-driven decision making

  • Balancing analysis with intuition

  • Choosing appropriate numerical metrics and graphics